Brand Guidelines
Your Body's Original Code
Rooted in Nature. Refined by Science.
Artemis Therapeutics decodes and restores your body's original intelligence through practitioner-formulated botanicals, regenerative science, and consciousness-based healing. Est. 2012, San Diego CA. Woman-owned. 50,000+ customers.
Between functional botanicals and regenerative medicine, differentiated by consciousness.
Thorne is science-only. Moon Juice is vibes-only. Artemis owns the whole human.
Wellness → Optimization
Not Suffering → Relief. Frame through longevity, cellular intelligence, and proactive health.
Nathalie Babazadeh, L.Ac. — 18+ years TCM, regenerative medicine, energy healing.
Kacey Moe, MS, BS — Holistic Nutrition, Kinesiology, co-formulator.
Every color should feel like it could exist on a muted ceramic glaze. Never use pure black (#000000). Click any swatch to copy its hex value.
Two Google Fonts. Cormorant Garamond for headlines and quotes. Montserrat for body and UI. Never use any other fonts.
| Slot | Font | Weight | Size | Preview |
|---|---|---|---|---|
| Title | Cormorant Garamond | Bold (700) | 48-60px | Page Titles |
| Heading | Cormorant Garamond | Bold (700) | 28-32px | Section Headers |
| Subtitle | Cormorant Garamond | Italic (400) | 20-24px | Pull Quotes |
| Body | Montserrat | Regular (400) | 12-14px | All body text |
| Small | Montserrat | Regular (400) | 9-10px | Credits, URLs |
Cinnamon, rose, and concentric rings. Single-weight line drawings that carry the brand's botanical heritage. Use as hero elements, accents, and watermarks.
Cinnamon Protector Oil • Warmth • Circulation
Valerian Rose Oil • Heart • Nervous System
Body > Mind > Spirit • Layers of awareness
Inherited from REN School of Consciousness. Organic, imperfect concentric curves forming a rose within a circle. Represents unfolding awareness, layers within layers. Use as watermark (5-10% opacity), section marker, or accent — never as a logo.
Gold line-art icons inherited from REN School of Consciousness. Single-weight, hand-drawn quality. Use as pillar markers, section accents, and carousel break slides. Available in gold, teal, gray, and white.
Pure SVG sacred geometry patterns in brand gold. Zero dependencies, infinitely scalable, CSS-animatable. Use as watermarks, section accents, and consciousness content markers alongside the REN line art.
7 circles • Creation • Genesis
19 circles • Wholeness • Unity
13 nodes • Sacred structure • Platonic solids
2 circles • Union • Creation portal
What if sacred geometry IS cellular biology? The Seed of Life is cell division. The spiral rose is the Fibonacci sequence in DNA. Metatron's Cube is molecular organization. Same gold stroke, same line-art language — but the subjects shift from purely mystical toward the geometry hiding inside biology.
The insight: "Your Body's Original Code" — the code IS geometry. These patterns use the exact same visual language (gold stroke on teal, single weight, generous space) but depict biological structures that naturally mirror sacred geometry. The viewer sees beautiful mathematics. The informed viewer sees cellular biology. This is how we shift the brand toward longevity science and regenerative medicine without losing the consciousness dimension.
The first division of life. Four cells within a zona pellucida — the Seed of Life is the geometry of how life begins.
Pluripotent → specialized. The Tree of Life is how regenerative medicine actually works.
The cellular energy factory. Double membrane with cristae folds — the engine of longevity, shaped like a seed pod.
Your body's original code, literally. Two intertwined strands — the geometry of inheritance, longevity, and regeneration.
Moving beyond flat solid backgrounds toward texture, depth, and real nature. These modes share the brand palette and typography but add atmospheric richness. Each mode serves a different content purpose.
What the team gravitates toward: Textured backgrounds (not flat), real botanical photography (not just line-art), layered depth (frame-within-frame), gold as a living accent (foil, flowing lines), and atmospheric mood (contemplative, warm, golden hour). The color palette, typography, and gold accent language all stay. What evolves is the surface quality and primary visual vocabulary.
Textured teal watercolor replaces flat solid backgrounds. Gold line botanicals and sacred geometry float on a living surface.
Warm authority. Not clinical-cold, not hippie-casual. Lead with science, reveal spirit deeper.
Thinks out loud. Teaches from 18 years of clinical experience. Curious explorer who traces paths through the body — skin, muscle, blood, lymph, organs.
"The body already knows how to do this. Our job is to stop interfering."
Leads with mechanism. Translates dense nutrition science into clear, practical language. Confident but approachable.
"Here's what's actually happening at the cellular level..."
Thinks in systems and feedback loops. Translates complex science into practical language. Draws analogies from engineering and permaculture.
"This isn't just about histamine. It's about how methylation, gut barrier, and liver detox talk to each other."
The north star for every Artemis creation. If your work doesn't feel like one of these six, something is off.
The essential rules. Check against these before publishing anything.